毕业论文--吉林省旅游电子商务研究.docVIP

摘 要 旅游电子商务作为一种新兴的商务模式以其高效率、低成本等优势正在迅速兴起，旅游电子商务既是旅游产业发展的重要方向，也是旅游企业参与国际竞争的重要手段。旅游电子商务为我国旅游市场的发展既带来了重大的机遇也带来了严峻的挑战。面对网络时代的挑战，吉林省政府已经认识到其重要性，而且有关部门已经采取了措施，但是许多中小旅游企业仍然无动于衷，或者缺乏思考，甚至不知道旅游电子商务为何物。吉林省是我国旅游产业相对欠发达的地区，如何抓住旅游电子商务对吉林省旅游产业发展带来的机遇并迎接挑战，如何针对吉林省旅游电子商务发展采取有效的措施，对这些问题的研究具有重要的现实意义。本文首先从电子商务的概念、作用及其相关理论出发，在分析旅游电子商务的定义基础上，探讨了国内外旅游电子商务的发展现状，分析了中国旅游电子商务存在的问题和差距；重点研究了吉林省旅游电子商务的发展现状及当前存在的问题，从旅游电子商务发展的时机、条件以及市场需求等方面，剖析了吉林省旅游电子商务发展的可行性；最后对吉林省旅游电子商务发展，提出了具体的应对思路与实施对策。电子商务旅游电子商务吉林省 Telectronic tourism problem in Jilin province Abstract：As a newly burgeoned business type,E-Business for Tourism is rising in large paces with its dominance of high efficiency and low cost.It not only represents the direction of Tourism Industry development,but also works as import means for Tourism Corporations inparticipating global competition.E-Business for Tourism brings both significant opportunities and severe challenges to the domestic tourism market. However,facing with the challenges of network times,we can find the government has taken up corresponding measure,but some mini-enterprises are still impervious,they dont know where to start and how to develop the electronic tourism.Or some other mini-enterprises are shilly-shally,they are afraid of lacking the necessary knowledge of it or its too late.The tourism market in Jilin province lags behind comparatively;hence,the studies on how to grasp the opportunities and face up the challenges created by E-business for Tourism,and what are the effective measures to solve problem show great practical significance. The thesis begins with the definition and function of E-business and its relevant theories.Based on the analysis of E-business definition,the writer illuminates the current situation of E-business for Tourism home and points out the existing problems and gap in domestic province market and anticipates its further development prospect.In the following,it analyzes the necessity and feasibility of the development of electronic tourism