经典案例-金融产品营销策划书1-基金营销策划方案.docVIP

浙经院首届金融产品营销技能竞赛 金融产品营销策划书 方案名称： 基金营销策划方案 参赛队负责人： 张旭东 指导老师： 吴庆念 完成日期： 2009-5-16 适用时间： 2009/6/1 -2009/9/1 目 录 概要提示·························································（03） 一、策划目的·····················································（03） 二、营销环境分析·················································（03） （一）、宏观环境分析·············································（03） （二）、基金产品SWOT分析········································（04） 1、优势·····················································（04） 2、劣势··························