ems企业战略管理研究和选择——x公司战略发展方向word格式论文.docxVIP

目录第一章概述 ················································································· 1一、研究背景 ·············································································· 1二、研究目的和意义 ····································································· 2三、内容和思路 ··········································································· 3四、创新 ···················································································· 3 第二章相关理论和文献综述 ······························································· 5 一、企业战略的内含和类型····························································· 5（一）企业战略的概念····························································· 5（二）企业战略的特性····························································· 6（三）企业战略类型 ······························································· 6二、企业战略理论概述 ·································································· 7（一）企业战略与环境的关系理论 ·············································· 7（二）企业核心竞争力····························································· 8（三）企业文化 ····································································· 8三、竞争战略和竞争优势理论·························································· 9 第三章X 公司竞争环境 ····································································10 一、X 公司发展历程及柔性线路板加工行业分析 ·································10（一）X 公司简介 10（二）柔性线路板加工行业分析················································13二、环境分析 ·············································································16（一）行业环境因素 ······························································16（二）战略环境对企业的影响因素 ·············································16三、用波特五力模型进行行业竞争态势分析 ·······································18（一）竞争对手 ····································································18（二）替代品 ·······································································19（三）潜在进入者 ·································································19（四）供应商的力量 ······························································20（五）购买者的力量 ·