贵州耐磨材料产品的营销策略研究 以贵州省都匀发电厂钢球厂为例word格式论文.docxVIP

4.2 都匀钢球厂磨球的市场状况分析........................................................214.2.1 市场细分及目标客户定位..........................................................214.2.2 磨球市场现状分析......................................................................224.3.都匀钢球厂磨球产品的营销组合分析及优化................................... 244.3.1 产品策略......................................................................................244.3.2 价格策略......................................................................................264.3.3 渠道策略......................................................................................274.3.4 促销策略......................................................................................284.4都匀钢球厂磨球产品的关系营销策略优化........................................294.4.1 初级关系营销策略的不足..........................................................304.4.2对客户的关系营销策略优化.......................................................304.4.3.对竞争对手的关系营销策略优化.............................................. 334.4.4 对供应商的关系营销策略优化..................................................33?第五章都匀钢球厂磨球产品营销策略优化的保证措施.................................355.1采用新工艺、新技术.......................................................................... 355.2强化服务意识开展服务营销.............................................................. 365.3人力资源的培养和激励...................................................................... 37?第六章论文总结与展望.....................................................................................386.1 论文主要结论.........................................................................................386.2 研究的创新之处.....................................................................................386.3对耐磨材料行业产品营销的启示.........................................................386.4研究的局限性及未来的展望.................................................................39?主要参考文献.......................................................................................................40?致谢...................................................