基于数据挖掘的微博精准营销平台核心技术分析-core technology analysis of microblog precise marketing platform based on data mining.docxVIP

哈尔滨工业大学工程硕士学位论文 哈尔滨工业大学工程硕士学位论文 哈尔滨工业大学工程硕士学位论文 哈尔滨工业大学工程硕士学位论文 PAGE PAGE IV Abstract Nowadays, people are increasingly pursue self worth and personality who concerns about the self more and more, thus it leads to the diversity of consumers’ demand. The traditional marketing ways can not meet the needs of all customers. While, Microblog- ing marking as a new type of precision marketing methods has been noticed and applied, which can share and spread information by Microblog. Microblogging spread faster and more concern groups, and timeliness. With rapid development of information technolo-