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Beyond
smartphone
shopping –
the rise of
smart assistants
An Ericsson Consumer IndustryLab Insight Report /
May 2018 consumerlab
2 Ericsson | Beyond smartphone shopping – the rise of smart assistants
Contents
03 Key findings
04 Smartphone shoppers change
the face of purchases
05 The chooser, not the choice
06 Top jobs for digital assistants
07 Stores – transform or disappear
08 Bargain prices go offline
09 Materialism at a crossroads
10 Peak smartphone shopping
11 Who are the assistants working for?
Methodology About Consumer IndustryLab
This report presents insights based on an Ericsson Consumer IndustryLab
online survey carried out in January 2018, delivers world-class research, strategic
of 5,048 (500 per city) advanced internet design concepts and insights for innovation
users in Johannesburg, London, Mexico City, and sustainable business development.
Moscow, New York, San Francisco, São Paulo, We explore the future of consumers,
Shanghai, Sydney and Tokyo. industries and a sustainable society in
Respondents were aged 15 to 69 and regards to connectivity by using scientific
fit the profile of urban early adopte
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