当代商业概论.docVIP

当代商业概论FundamentalsofBusiness Fundamentals of Business Lecture 5: Distribution and Business Plan WritingWhat to cover today : 1. Distribution and market coverage 2. Channels of distribution 3. Intermediaries 4. Physical distribution and transportation 5. Developing a business plan Exercises 1. Distribution and market 1. Distribution and market coverage coverage Distribution 分 销 is: -- the channels or pathways by which a firm’s products are made accessible to its customers Market coverage 市 场 覆 盖 is: -- the degree of product distribution among outlets to cover the marketMarket coverag