医疗电视广告脚本文案创作指导及案例赏析（Medical TV advertising script writing instruction and case appreciation）.docVIP

医疗电视广告脚本文案创作指导及案例赏析（Medical TV advertising script writing instruction and case appreciation） Special note: This article reprinted to Wei Suyun Sina blog TV advertising copy is a special form of advertising copy in TV advertisements. Because of television advertisement in the writing process in addition to the use of the general language symbols, we must master film language, using montage thinking, conception according to the order of lens, much like film script writing, which is also known as TV script. The TV advertising script consists of two types that are both connected and independent: one is literary script, and the other is two shot script. Literary script is the basis of shooting script, and shooting script is the separation and recreation of literary scripts. The former is written by copywriter (screenwriter), which is completed by director. At present, the average period of TV commercials is 5 seconds, 10 seconds, 15 seconds, 30 seconds, 60 seconds, etc.. When we select the form of TV advertising copy, we should not only depend on advertising strategy, advertising information content, advertising target audience, but also correspond with the choice of time period. 15 seconds medical TV advertising script copy Under normal circumstances, 5 seconds of television commercials, the purpose is usually in order to deepen the audiences impression of advertising information, and strengthen the audiences memory of the specific image of the advertising entity. 10 seconds and 15 seconds of television commercials, the purpose of advertising is to in a short period of time, the advertising information for a single, characteristic dissemination, highlighting corporate image or brand personality, or unique selling point.. Therefore, it is suitable for such forms as celebrity recommendation, animation, news, suspense, simple life scenes and so on. 15 seconds of advertising for the length of the short, with a picture of blasting in the dissemination of information, concise