孕妇装如何差异化创新（Maternity Dress how to differentiate innovation）.docVIP

孕妇装如何差异化创新（Maternity Dress how to differentiate innovation） According to the analysis of the current market demand and future development, Chinas big belly economy will be allocated to pregnant womens market share of 5 billion yuan. At present, Chinas annual population is 16 million ? 22 million, the huge population base has formed the unique advantage of Asian maternity market. A new generation of their attention, pay more attention to the living quality and fertility concept, also makes the maternity industry by the hitherto unknown implicit demand into explicit demand, many manufacturers join in changing the pattern of the industry, many brands for leading brands have force. Strategy one: positioning differentiation Pregnant women wearing the market has quietly changed, people born in the last century in 80s, is gradually becoming the main force in the maternity market. In the past people think most of the time after pregnancy to stay at home, there is no need to dress up, and maternity can only wear a few months, fall short of disposable consumer products, many people even borrow wear, also some people dont wear clothes for pregnant women, for some of the large size of the temporary clothing do to cope with trouble. After 80 people affected by growth environment, fashion sensitivity, consumer awareness and other factors, the new main force not only focus on product quality, pay more attention to brand awareness, fashion sense and identity. According to insiders, now young mothers choose maternity, more for the sake of a good mood, when to wear good style maternity, women mentality will change, more comfortable to relax, will also help to fetal development. In addition, there are many special features of pregnant women with fetal protection also plays a role can not be ignored, a white-collar workers of all ages, such as pregnancy pregnant women will continue to work, in order to better protect the fetus, a reliable anti radiation maternity is essential. At prese