ECCO2015FullYearRetainerReport初版（备份）.pptxVIP

ECCO 2015 Full Year Retainer Report;Overall Strategy ;Overall clippings (Retainer) Equivalent PR value RMB 127,407,135 AD value RMB 50,962,854 ;Shanghai Style 上海服饰 ;Above figures are updated to 30 Jun, 2015;Category;;Category;Compared with SS14, we did not perform well on PR. Both clipping number and PR Value relatively decreased. Here are several reasons caused this including: 1) less investment on media cooperation (advertiser of a media will get more benefits on exposures); 2) less celebrity resources can be leverage; 3) less roadshow with celebrity attended for media pitching and exposure