gbs美容整形医院营销发展分析-analysis on the marketing development of gbs cosmetic and plastic hospital.docx

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gbs美容整形医院营销发展分析-analysis on the marketing development of gbs cosmetic and plastic hospital.docx

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gbs美容整形医院营销发展分析-analysis on the marketing development of gbs cosmetic and plastic hospital

目录第1 章绪论····················································································11.1研究背景··············································································11.2研究意义··············································································11.2.1 理论意义······································································11.2.2 实践意义······································································21.3 研究方法及创新点··································································21.3.1 研究方法·······································································21.3.2 创新点与不足·································································31.4研究框架··············································································3第2 章研究基础··············································································32.1 文献综述··············································································42.1.1市场营销策略相关理论····················································42.1.2整形美容行业现状研究····················································52.1.3 整形美容行业营销策略研究··············································52.1.4 整形美容市场推广研究综述··············································62.2中国整形美容行业发展····························································62.3国外整形美容市场发展····························································72.4整形美容发展趋势分析····························································8第3 章GBS整形美容医院营销环境分析103.1 GBS整形美容医院发展概况103.1.1 GBS 整形美容医院简介103.1.2 GBS 整形美容医院经营状况分析103.2宏观环境分析·······································································123.2.1 政治环境·····································································123.2.2 经济环境·····································································133.2.3 社会环境·····································································133.3竞争环境分析·······································································14第4 章GBS整形美容医院STP 战略分析164.1市场细分··························································