物理系2013年年终考核自评打分表 TITLE.ppt

精品资料，祝您成功 Boomers and Social Media * Source: Pew Internet American Life Project: “Baby Boomers In The Digital Age,” by Lee Rainie, 3/10 Thank You * * Baby Boomers * Baby Boomers Marketing to the Baby Boomers * Table of Contents Introduction Slide 3 Demographic Geographic Trends Slides 4-12 Purchasing Power Spending Patterns Slides 13-17 Media Usage Slides 18-20 Baby Boomers in the Digital Age Slides 21-30 * Baby Boomers, defined as adults born between 1946 and 1964, include over 79 million Americans. This demographic group represents more than half the nation’s wealth, with an estimated $2.3 trillion in annual buying power. * Source: U.S. Census Bureau 2009, Met Life Mature Market Institute 2009 Demographic Profile Demographic and Geographic Trends * Percent Population Distribution of Baby Boomers (ages 45-64) * Source: U.S. Census Bureau Population Estimates July 2009 Total Boomer Population=79,379,432 50-54 Years 27.4% 55-59 Years 23.9% 45-49 Years 28.8% 60-64 Years 19.9% Key Baby Boomer Facts Represent 26% of the population. 49% male; 51% female. Over 50 million Baby Boomers over age 50. By the year 2030, the Baby Boomers will be ages 66-84 and make up over 15% of the population. * Source: U.S. Census Bureau Population Estimates July 2009 Racial and Ethnic Composition 16.9% of Baby Boomers are minorities. 12% are Black. 4% are Asian. Less than 1% are American Indian and Alaska Natives. People of Hispanic origin (who may be of any race) comprise 11% of Baby Boomers. * Source: Met Life Mature Market Institute, 2009 Baby Boomer Household Composition * Source: Met Life Mature Market Institute, 2009 Home Ownership By Age Group * Source: Met Life Mature Market Institute, 2009 Profile of Older Boomer Households vs. Younger Boomers * Source: Met Life Mature Market Institute, 2009 Estimated spending power $1 trillion $1.1 trillion % total spending power 24% 26% % with college degree 62% 58% Avg. number of people in HH 2.7 3.3 Avg. no. children u