手机平面广告创作方法与设计理念 毕业论文.docVIP

目 录 摘 要 I 第一章 绪 论 1 1.1 课题研究背景 1 1.2 课题意义 2 1.3 课题特点 2 第二章 设计软件分析 3 2.1 Photoshop的发展史 3 2.2 PhotoshopCS2与CS3的功能简介 5 第三章 手机市场需求分析 10 3.1 我国手机市场发展历程 10 3.2 我国手机市场的现状分析 11 3.3 国产手机市场的发展前景预测 12 第四章 设计作品的分析及解说 14 4.1 标志、宣传语 14 4.2 台历 15 4.3 手提袋 16 4.4海报 18 4.5 宣传单 19 第五章 设计感想 21 致 谢 22 参考文献 23 摘 要 随着社会经济的不断发展，人们的生活水平不断提高，在最近几年中国手机需求大幅上升，并在以后还有很大的增长空间，伴随着手机需求的上升，手机行业有了很大发展，尤其在手机设计方面。作为手机行业的企业而言在面临机遇时，也面临着巨大的竞争压力。虽然手机需求很大，但大量的企业纷纷进入手机行业加上手机同质化趋势加强，要想在如此激烈的手机行业中生存发展，就必须积极创新，通过广告的力量抓住消费者的心理加大力度促销自己的产品。 而在当今社会中广告已经成为我们日常生活中不可缺少的一部分，它更是作为某种文化现象，每天都以不同的形式进入我们的社会生活中，给我们带来不一样的精神体验。广告是一种商业性的活动，也是一种特殊的语言交际形式，广告宣传是一种说服性语言行为。本次毕业课题就是为了扩大诺信手机市场份额期间进行一系列促销活动Abstract Abstract：The advertisement already became in now our daily life in the society an essential part, it is took some cultural phenomenon, every day entered in our social life by the different form, brought the dissimilar spiritual experience to us. The advertisement is one kind of commercial character activity, also is one special language human relations form, the advertisements propaganda is one kind convinces the language behavior, it always as far as possible use most concise language transmits the fullest advantageous information, achieved the attraction populace, urge the consumer to purchase its product positively the goal. But humorous is produces in the real life forms, with peoples thinking mode, the habits and customs and the social reality has the enormous relation. Charming humorous advertisement form ever changing, it lets the people by the different expression means appreciate in the advertisement language to transmit richly humorous. The message can let the human photographic memory, makes the profound impression. Thus enhances the advertisement the viewing ratio and the power, enhances the product and the enterprise in populaces advantageous image. Therefore, humorous advertisement by own unique charm, not only has the strength in the advertisement kingdom which does not allow to look down upon, is beco