AdvrtSing ampaign口语ppt.pptVIP

Adverting Campaign 广告活动 Warming-up questions 1. Where can you find the advertisements ? 2. Why do they spend a lot of money on ad? Do you think it is necessary ? 3. Does it make the products cheaper or expensive? 4. Then what’s the advantage of advertising? advantages of advertising Creating new customers and increasing brand recognition. To indicate introduction of new products or replacement of old ones To obtain feedback from customers regarding a certain product Listen to the Dialogue 2 to find out the information about advertising campaign General expressions Dialogue 2 What’s the status of our advertising campaign ? we will use a variety of media for full coverage. We’ll have a 30-second spot on television once a day for 1 week We’ll do 15- second radio commercial 3 times a day . We will focus on slice of life We will have a new slogan place /run an ad 登广告 rate for advertising广告收费 bang for the buck花少钱取得高效果 glossy magazine 印刷精美的高级杂志 kid around 讨论 online media play 在线媒体播放 prime time broadcasts 黄金时段 trade publication 行业杂志 show off 展示 hammer out 经过深入讨论，设计得出 front/ back page封面/封底 classified ad分类广告 Full page ad整页广告 color scheme 色彩图案 1.我们计划在精美印刷的高级杂志里登一整页广告 We plan to place a full page advertising in the glossy magazine 2. 你能给我简要介绍下你们的广告收费情况吗？ Can you tell me a little about your rates for advertising 3. 让我们讨论下是否采用行业杂志还是电视商业广告 Let’s kid around whether it can use trade publication or TV commercial. 4.我们还将做十五秒的电台广告在黄金时段 We will do 15- second TV commercial during prime time broadcasts . 5. 在线媒体播放是最好的花小钱取得高效果的促销行为之一 Online media play is one of the sales promotional activities which give us the most bang for buck . 6.我们最迟得在15号前经讨论讨论设计得出广告细节 We have to hammer out these advertising details by the 15th at latest 7.在报上刊登分类广告仍然是招募全职员工最普遍的方法之一 Running a classified ad in the newspaper is still one of the most popular ways to recruit full-time staff 8. 让我们来展示带色彩图案的整页广