2008东风标致两厢307炫彩之旅策划案1.9.ppt

炫彩之旅主题 Theme of colorful travel 价值及意义 Value and Significance Activity Name: Colorful Travel Photography Picture Exhibition Activity Date: Jul, 2008 Activity Location: Beijing Dongfeng Peugeot 4S flagship shop 在炫彩之旅八城市巡展活动结束之后，在北京东风标致的4S旗舰店举办“炫彩之旅摄影图片展”； 展示标致品牌文化，进一步扩大本次活动的影响力； 可将此次图片展扩展到其他城市的4S店，形成全国性的大规模巡展。 炫彩之旅摄影图片展 After roving exhibition at 8 cities of colorful travel, hold “Colorful Travel Photography Picture Exhibition” at Beijing Dongfeng Peugeot 4S flagship shop; Display Peugeot brand culture, further expand impact of this activity; Expand the photography picture exhibition to 4S shop in other cities, and become national large-scale roving exhibition. Colorful Travel Photography Picture Exhibition Early Mar, 2008，Guangxi Nanning Dongfeng Peugeot Hatchback 307 Media Test Drive for Colorful Travel From Mar to Jun,2008, Nanning, Guangzhou, Beijing, Qingdao, Hangzhou, Wuhan, Chengdu、Harbin Roving Exhibition in Eight Cities for Colorful Travel Jul, 2008，Beijing Dongfeng Peugeot 4 S flagship shop Photography Exhibition for Colorful Travel 炫彩之旅东风标致两厢307媒体试驾 Dongfeng Peugeot Hatchback 307 Media Test Drive for Colorful Travel 活动名称： 炫彩之旅东风标致两厢307媒体试驾 活动时间： 2008年3月初（总计5天） 参与人数： 各大媒体记者约260人左右 活动地点： 广西南宁 活动设计： 热气球低空拍摄车队 试驾车队寻找八寨沟 红林酒店系留飞行 穿越南宁市区上空 炫彩之旅媒体记者摄影图片征集 ☆ 关于安全：热气球的上升动力是燃烧系统燃烧所产生的热气，如果燃烧系统不能产生热气了，气球球囊自然就会带着你慢慢降落。热气球已被国际航联证实为最安全的飞行器。 Activity Name: Dongfeng Peugeot Hatchback 307 Media Test Drive for Colorful Travel Activity Date: Early Mar, 2008 (Total 5 days) Participation Number: About 260 reporters in major media Activity Location: Nanning, Guangxi Activity Design: Hot-air low-altitude photography team Test drive team found bazhaigou Mooring flight at Honglin Hotel Cross Nanning urban sky