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龙湖项目场调研报告
浩创龙湖项目
房地产市场调研报告
河南精顺房地产营销策划有限公司
市场部
二零零八年五月
目 录
前 言··························································································4
第一部分 龙湖镇房地产市场
一、龙湖镇概况
1.1地理与交通································································5
1.2经济状况····································································7
1.3城市规划与未来发展方向··············································8
二、 龙湖镇房地产市场现状
2.1土地状况····································································10
2.2龙湖镇住宅市场情况····················································11
2.3龙湖镇商业地产情况····················································20
第二部分 郑州市房地产市场（南区）
郑州市城市概况
1.1地理与交通································································24
1.2经济状况···································································24
1.3城市规划与未来发展方向············································25
郑州房地产市场情况
2.1现状简述···································································26
2.2主要楼盘分布及其特点················································27
2.3郑州南区代表性楼盘···················································28
2.4郑州南区客户调查·······················································35
第三部分 新郑市房地产市场
一、新郑市概况
1.1地理与交通································································37
1.2城市定位···································································37
二、新郑房地产消费习惯情况调查·············································· 38
第四部分 对本地块的分析
一、概况及周边配套························································39
二、SWOT分析·································································39
三、本项目目标客户定位··················································40
四、项目卖点剖析···························································41
结 语···························································································46
前 言
因缘际汇，与贵司有幸接洽，共谋龙湖镇商业路项目之运作大计。在此，对贵司给予我们的信任表示深深的感谢。
为了运作好本项目，我司以先进的房地产营销与推广理念全情投入，专门成立了包括多名中高层人员在内的“金立方”项目专案组，通过近段时间坚持不懈的连续奋战以及务实而细致的市场调研，现对本项目所处市场环境和竞争状况已有深刻了解。
以此为基础，我司现提供有关项目市场情况的深度调研报告，供贵司参考。希望在今
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