高中英语第五册nit-5课件1.pptVIP

Reading How does the language used in ads differ from ordinary language? 2. How do companies choose names for their products? 3. Why do people need advertisement? 4. What are the advantages and disadvantages of using a story as an advertisement ? 5. What is strange about the phrases “a free gift” and “a added bonus”? Reading How does the language used in ads differ from ordinary language? Ad-makers choose words and brand names very carefully in order to create a positive image of the product they are promoting. A good ad often uses words to which people attach