模块化设计方法在C2B电子商务模式中的交互计研究硕士学位论文.docxVIP

浙江大学硕士学位论文 STYLEREF 标题,章标题(无序号) \* MERGEFORMAT Abstract PAGE i模块化设计方法在C2B电子商务模式中的交互设计研究本文根据C2B电子商务发展的特点和现状，主要针对个性化定制类型的网站交互方式进行设计和研究，设计出一个C2B电子商务个性化定制类型的网站模型——RoliPoly少女内衣个性化定制网站，使得以模块化定制方法的交互设计方式在个性化定制网站中得以应用和体现。本文探索研究了模块化的定制交互方式在C2B电子商务模式中应用，它对产品的创新和大规模的定制生产起到了关键的作用。模块化的设计方法是通过了解客户的需求特征，进行产品结构分解。利用这个设计方法，企业预先可以将产品的功能或属性划分成多个功能或属性模块，同时结合企业自身的生产能力，提取出产品中可进行变形设计的部分；然后用户根据企业所提供的定制设计模板，选择自己需要的功能模块，进行拼接重组，满足自身的个性化定制的心理需求。这种设计方法不仅包含了对产品功能或属性的个性化定制，也可以对产品的可变形部分进行个性化设计。因此，对于用户来说，是真正地参与了产品的设计，做到了个性化定制；而且这种定制设计的结果，也会影响产品本身的成本，使产品创新的成本大大降低，极大的提升了产品创新的步伐，加速了经济的发展。关键词：　C2B电子商务模式，个性化定制，模块化设计， 浙江大学硕士学位论文 Abstract浙江大学硕士学位论文 Abstract PAGE ii PAGE iiAbstractBased on the characteristics and the status quo of the module custom interactivity development ,the paper mainly research and design the interactive way for the type of the personalized custom website .According to the analysis ,a website model of C2B e-commerce customization—RoliPoly Personalized Girls Underwear Website, is designed in the dissertation. This model applies the interactive design approach basing on methods of the module customization to personalized custom websites. The exploration of the module custom model through using the interactive way on the basis of module custom plays a critical role in the product creation and mass customization production. The modularization design method of product customization is built on understanding clients features. The businessmen could divide the functions and properties of their products into multiple modules with the use of the method. Besides, it extracts the transformative part of the products through combining the approach with the production capacity of the enterprise. The deformation would then be designed. And the customers can refer the design template provided by the company to choose t