连锁超市农产品供应链管理的分析.docVIP

PAGE 中国最大的论文知识平台 连锁超市农产品供应链管理的研究 内 容 摘 要 消费水平的提高必然导致消费方式的改变，超市的出现必然导致农产品流通业态的改变， 超市农产品的兴起和发展，正深刻地影响着农产品的消费和流通。最终必然导致供应链管理方式变革。 目前中国高效畅通的农产品流通体系尚未形成，消费者、零售商、生产者三方能否在实践环节最终实现“共赢”，取决于农产品供应链的有效开发和管理。 本文从超市农产品供应链入手，对我国超市农产品供应链管理现状进行了描述与分析，超市农产品供应链的管理不能仅依据一般的现代物流管理思想与实践，而要考虑产品特性、技术支持、营销与竞争、组织成熟度、公共政策诸因素。 本文的目的就在于分析超市农产品供应链管理的内容，揭示农产品供应链管理实践中存在的问题，并分析其内在原因，为中国超市经营农产品和提高供应链管理水平提供思路。 关键词： 连锁超市、农产品、供应链 RESEARCHING ON SULLLY CHAIN MANAGEMENT OF AGRICULTURAL PRODUCTS IN THE CHAIN-SUPERMARKET ABSTRACT Raise the level of consumption will inevitably lead to changes to the mode of consumption, the supermarket will inevitably lead to the emergence of the circulation of agricultural products Format changes The rise of supermarkets and agricultural development, is a profound impact on the consumption of agricultural products and circulation. It eventually will lead to supply chain management changes. China efficient smooth flow of agricultural system has been formed, consumers, retailers, Producer tripartite links in practice can eventually achieve win-win situation depends on the agricultural supply chain development and effective management. In this paper, the supply of agricultural products from the supermarket chain, the paper Supermarket in China agricultural supply chain management status of description and analysis, Supermarket agricultural supply chain management not only on the basis of the general modern logistics management thinking and practice, and to consider the characteristics of the product, technical support, marketing and competition, organizational maturity, public policy factors. The purpose of this paper is to analyze the supermarket on the agricultural supply chain management, reveals agricultural supply chain management practices, the problems that exist and to analyze its underlying causes, Chinese supermarket operators to produce and improve supply chain management to provide ideas. KEYWORDS：Chain-Supermarket, Agricultural products, Supply Chain 正文目录 T