Chinese Shopping Craze Abroad幻灯片教学.ppt

Chinese Shopping Craze Abroad;Harry Winston（海瑞温斯顿） Buccellati（布契拉提） Van Cleef Arpels（梵克雅宝 Tiffany Co.（蒂凡尼） Cartier（卡地亚） Bulgari（宝格丽） TASAKI（田崎珠宝） Mikimoto（御木本） GRAFF chopard( 萧邦) ;路易·威登（LV） 爱马仕（Hermes) 香奈儿（Chanel） 芬迪（Fendi） ;百达翡丽(Patek Philippe)、 爱彼(Audemars Piguet)、 江诗丹顿(Vacheron Constantin)、 积家(Jaeger LeCoultre)、 伯爵(Piaget)、 宝珀（BLANCPAIN）、 芝柏(Girard-Perregaux)、 卡地亚(Cartier)、 劳力士(Rolex);Galeries Lafayette 老佛爷;Galeries Lafayette Upmarket?French department store??company founded in Paris，1893. One of the most welcomed shopping center by Chinese First outlet in Beijing, 2013 . 10-15 shops to be opened in Shanghai, Hangzhou, Macao, Tianjing, Chendu ,etc. ;According to China service dept. in Galeries Lafayette, 2 types of Chinese tour groups :small one of 5 to 8 people bigger group of 50 people; Off-season : around 30 group; Peak period: as high as 120 to 150; Shopping malls open up a private access for the Chinese. ;Today, nearly half of sales of the store come from Asian customers, with Chinese customers ranking the first among them. Stores and merchants have also launched many corresponding marketing measures。--Chinese actor Chen daoming ,conspicuous position;Handwritten Chinese advertising in the shop’s window;Chinese advertisement:“购物免税，内有中文翻译” ;Do foreigners really like Chinese so much ?;;;;;A booming economy in China More informed about the luxury brands a taste for the finer things in life;2.Price gap caused by high tax;3.Enthusiasm for showing off their wealth;My husband is rich.;4.Chinese Impulsive Shopping Custom;Be rational on luxury spending. Attach more importance to spirit instead of material and improve moral quality Reduce gap between the rich and the poor Encourage domestic products Build our own luxury brand;Thank you !