Strategic Analysis and Recommendation eBay精品分析.docVIP

Pacific Strategic Analysis Recommendation: eBay Restructuring Process to Retain and Grow Core Business Kevin Dickson, Siavash Nourozi , Hung Li 5/14/2009 Table of Contents CHAPTER PAGE Executive Summary 2 External Industry Analysis 3 PEST Analysis Five Forces 9 Industry Life Cycle 12 Internal Industry Analysis 13 Key Success Factors 13 Industry Value Chain 16 Industry Forecast 21 eBay Strategic Profile 22 Resources and Capabilities 22 Financial Ratios 24 Core Competencies 28 Value Chain 29 SWOT Analysis 33 Yahoo Strategic Profile 36 Resources and Capabilities 37 Financial Ratios