《F1速报》杂志的营销手段及F1项目推广研究-体育学专业论文.docxVIP

《F 《F1速报》杂志的营销手段及F1项目推广研究 万方数据 万方数据 publicity in return.F1 EXPRESS not only promotes its corebrand, but also popularitize the F1 event through the three channels of integrated marketing. F1 EXPRESS magazine regards reporting as the primary way to take full advantage of the three platforms of magazines, websites and hosting events,developing SMG activities,organizing online interraction acctivities for fans,hosting karting events for college students,bringing the F1 event promotion into full play in Chang Chiang Del whose center is shanghai,where the magazine has the greatest influence.Under such a developing tendency, with the further completion of website constructing and hosing of carding events in secondary cities,it can be predicted that the effects of F1 EXPRESS and the radiation scope of F1 event will expand sustainably in China. keywords:F1;F1 EXPRESS;Marketing strategy,Event promotion 论文随机验证编号：BT41716171653 VI 目录 HYPERLINK \l _bookmark0 1 前言 ...................................................................................................- 3 - HYPERLINK \l _bookmark1 1.1 选题依据 ................................................- 3 - HYPERLINK \l _bookmark2 1.2 研究目的 ................................................- 4 - HYPERLINK \l _bookmark3 2 文献综述 ...........................................................................................- 4 - HYPERLINK \l _bookmark4 2.1 关于体育杂志的研究 ......................................- 4 - HYPERLINK \l _bookmark5 2.2 关于汽车杂志的研究 ......................................- 6 - HYPERLINK \l _bookmark6 2.3 关于整合营销传播和报刊营销的研究 ........................- 7 - HYPERLINK \l _bookmark7 2.4 关于体育赛事项目推广的研究 ..............................- 8 - HYPERLINK \l _bookmark8 3 研究对象和方法 ...............................................................................- 9 - HYPERLINK \l _bookmark9 3.1 研究对象 ................................................- 9 - HYPERLINK \l _bookmark10 3.2 研究方法 ................................................- 9 - HYPERL