电子商务：管理角CH15.pptVIP

Chapter 15 Economics and Justification of Electronic Commerce Learning Objectives Describe the need for justifying EC investments, how it is done, and how metrics are used to determine justification. Understand the difficulties in measuring and justifying EC investments. Recognize the difficulties in establishing intangible metrics and describe how to overcome them. List and briefly describe traditional and advanced methods of justifying IT investments. Learning Objectives Understand how e-CRM, e-learning, and other EC projects are justified. Describe some economic principles of EC. Understand