电子商务：管理角CH16.pptVIP

Chapter 16 Launching a Successful Online Business and EC Projects Learning Objectives Understand the fundamental requirements for initiating an online business. Describe the process of initiating and funding a start-up e-business or large e-project. Understand the process of adding EC initiatives to an existing business. Describe the issues and methods of transforming an organization into an e-business. Describe the process of acquiring Web sites and evaluating building versus hosting options. Learning Objectives Understand the importance of providing and managing content and describe how to