电子商务管理视 CH.pptVIP

Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts Learning Objectives Define e-marketplaces and list their components. List the major types of e-marketplaces and describe their features. Describe the various types of EC intermediaries and their roles. Describe electronic catalogs, shopping carts, and search engines. Describe the major types of auctions and list their characteristics. Learning Objectives Discuss the benefits, limitations, and impacts of auctions. Describe bartering and negotiating online. Define m-commerce and explain its role as a market mechanism. Discu