电子商务：管理角CH09.pptVIP

Chapter 9 Mobile Computing and Commerce and Pervasive Computing Learning Objectives Describe the mobile computing environment that supports m-commerce (devices, software, services). Describe the four major types of wireless telecommunications networks. Define mobile commerce and understand its relationship to e-commerce. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Discuss m-commerce applications in finance, shopping, advertising, and provision of content. Describe the application of m-commerce within organizations. Learning Objectives Understand B2B and