2018亚洲男性角色转换及对广告主态度的趋势报告教学案例.pptxVIP

2013 State of Asian Men Study2013亚洲男性状况调查(Malaysia, China, Singapore)马拉西亚，中国，新加坡Male Priority in Life 男性在生活中的轻重缓急Men Only仅男性Q. If you could have only one of the following, which would you choose?Balancing Family and Career - % Top 2 Box (Malaysia ONLY)家庭与事业的平衡－％最高2个选项 （马来西亚）Q. How strongly do you agree or disagree with the following statements?Balancing Family and Career - % Top 2 Box (China ONLY)家庭与事业的平衡－％最高2个选项 （中国）Q. How strongly do you agree or disagree with the following statements?Balancing Family and Career - % Top 2 Box (Singapore ONLY)家庭与事业的平衡－％最高2个选项 （新加坡）以前那样男性外出工作，女性照顾家庭和小孩的日子相对简单多了，Q. How strongly do you agree or disagree with the following statements?Balancing Family and Career - % Top 2 Box (Countries Combined)家庭与事业的平衡－％最高2个选项 （综合国家）Q. How strongly do you agree or disagree with the following statements?Household Responsibilities (Countries Combined)家庭职责（综合国家）Woman’s Take…女人Man’s Take…男人Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities? Man’s Take on Household Responsibilities (Malaysia Only)男性在家庭中的职责（马来西亚）Mean: 39%BOTH MAN AND PARTNERPARTNER伴侣Mean: 35%MANSOMEONE ELSE其他人Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities? Man’s Take on Household Responsibilities (China Only)男性在家庭中的职责（中国）Mean: 41%BOTH MAN AND PARTNER男人及伴侣PARTNER伴侣Mean: 43%MAN男人SOMEONE ELSE其他人Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities? Man’s Take on Household Responsibilities (Singapore Only)男性在家庭中的职责（新加坡）Mean: 35%BOTH MAN AND PARTNER男人及伴侣PARTNER伴侣Mean: 27%MAN男人SOMEONE ELSE其他人Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities? Man’s Take on Household Responsibilities (Countries Combined)男性在家庭中的职责（综合国家）Mean: 39%BOTH MAN AND PARTNER男人及伴侣PARTNER伴侣Mean: 35%MAN男人SOMEONE ELSE其他人Excludes N/A