tsinghua讲义-战略成本管理教学讲义.ppt

Managing Cost and Strategy Tulane and Tsinghua Fundamental Formula of Business SuccessEconomic Value = (price – unit cost) x quantity Price and Quantity: Customer Satisfaction, Customer Loyalty Cost: Source of Competitive Advantage Economy of Scale Economy of Scope Division of Labor and Specialization Structure of Team Free Form: Double Tennis, Jazz Combo Centralized: Soccer/Orchestra Decentralized: Baseball Basic Components of Team: Functional Role, Decision Type, Leadership Style SWOT Analysis of Competitive Advantage Strength Weakness Opportunity Threat Finding SWOT: Benchmark Analysis Benchmarking Value Chain and Landscaping Analysis Physical resources Human resources Support services Accounting Human resources Legal services Information systems Telecommunications Research And Develop- ment Design Supply Production Marketing Distri- bution Customer service Economic Value I have been thinking about Value Chain for years! Case: Sara Lee Virtual Organization Outsourcing Team Structure Brand Management Research and Development Need of Cost Management Examples of Term Papers 江帆：中国航天电子 王安嘉：联合报集团 曹伟宏，周苏贵：海尔集团 谢淑仪：利丰 Li and Fong Dynamic Value Chain Product Cycle Globalization