人工智能与数据挖掘教学课件lect-4-13.ppt

* * * * * * * * * * * * * * BUPT-AIDM BUPT-AIDM * BUPT-AIDM * Chapter 3 Basic Data Mining Techniques 3.2 Generating Association Rules * BUPT-AIDM * 1. What Is Association Mining? Applications: Cross-sell, catalog design, store layout, promotion design etc. Also called basket (data) analysis, Difference between Association Classification Examples: If customers purchase milk, they also purchase bread If customers purchase bread, they also purchase milk Rule confidence (可信度,置信度): Given a rule of the form “If A then B”, rule confidence is the conditional probability that B is true when A is