2018_LOGO趋势报告（英文版）-研究报告.pdfVIP

報告吧 2018 LOGOLOUNGE TREND REPORT BY BILL GARDNER This year’s logo trends were influenced by a pendulum shift that’s starting to swing from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments. Any time we look at trends, we tend to see that there is a pendulum that is swinging. For instance, it’s not uncommon to see an evolution from a flat logo to something dimensional or vice versa. But over the last three years in particular, from a typography standpoint