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NOKIA 会计02班第9组 Group members陈彩霞王 昔郭 佳 马潇潇 李茂兰 Corporate name Nokia Headquarters Finland founded 1865 property foreign investment slogan Connecting People CEO Business Consumer electronics, mobile communication, Internet, map Domestic operators Mobile, Unicom, Telecom Background Nokia is a world famous mobile communication products manufacturer. It was founded in 1865, set up for Nokia Company in 1871. There was 148 years of history and the headquarters was located in Espoo. Nokia from a paper company become the leading mobile communication company. Its main products are mobile phone, with the help of Symbian system, it was a large mobile phone manufacturers worldwide. NOKIA 1990----Become a Leader in the mobile phone industry 1998----The worlds highest market share of mobile phone manufacturers 1999---The market value of 203 billion euros Europes most valuable company 2001---The global mobile phone industry sales fell by 6%, the company can easily grow by 9%. 2007--- net income up to 7.2 billion euros 2009----Ten years of losses for the first time 2011-2013 The recession Nokia development process from prosperity to decline 1.From Microsoft Canada Stephen elop as the new President and CEO of nokia 2010 2.Continued global workforce and spending cuts 3.cut off the cooperation with Google 4.Give up the planning by former CEO olli-pekka kallasvuo, nokia Android mobile phones Nokia CEO Stephen Elop Industry growth situation 请输入文本内容 请输入文本内容 请输入文本内容 请输入文本内容 请输入文本内容 Industry competition situation 请输入文本内容 请输入文本内容 请输入文本内容 请输入文本内容 请输入文本内容 请输入文本内容 Industry analysis In the first quarter of 2012 global mobile phone market grew by 19.8% year-on-year Supply is greater than the demand for mobile phone, so Competition is fierce. Incentive competition environment 1. The mobile phone market is saturated 2. Apple gradually occupy the market in Asia 3.samsungs market share in China is now in high-speed growth Product develo