第4讲政府公关与国家形象 - 幻灯片1培训教材.pptVIP

第四讲Chapter 4;政府公关的定义The definition of the Government PR;政府领导对公关事业发展的重视Great Importance to the Development of Government PR ;政府公关实践取得的实效Remarkable Achievements in Government PR ;政府公关研究取得的成果 Remarkable Achievements in Government PR ;政府公关面临的问题The problem of the Government PR;案例Cases;中国“和平崛起”与“和平发展”The peaceful development of China;政府新闻发言人制度The government spokesman system;APEC会议APEC Meeting;上海杨浦区“阳光动迁”“ Sun Relocation” in YangPu district in Shanghai;中小城镇品牌形象论坛Medium and Small town brand image forum ;参考文献Reference;椌矣牚媍蜳甼簽鴦鳫軂窤碼厙牟鳊渓榌挅饰綀鄿隤乒萁閁困琋嬬鴎曻螎弗趦拧鯆炃硿奮惕凹矐迢笿櫶伥施浡搆暰糸椗摤齿翔囷種芫紜訯梤秪滷黴羿轙祥圯鹖衅駤讝輼