奥美-SINA.com教学讲义.pptVIP

Ogilvy Beijing;Estimated no. of Internet Users in China ;Internet Users - Geographical Distribution;Internet Users - Sex;Internet Users - Age;Internet User - Occupation;Place of Internet Access;Online Time;Information Gathered Online;Most Frequently Used Services;Telecom Infrastructure;PC Instalments;PC Penetration vs Internet Access;Internet Summary;Internet Summary;Internet Summary;Competitive Media Review;Introduction;RMB(000);RMB(000);1999 - Top 10 Web Advertisers;Web Category - 1999 Media Split;Key Competitors -Share of Voice (1999);Key Competitors - Media Spend (1999);Y + Sina + Sohu