基于o2o模式的快消品电子商务平台的设计与实现-软件工程专业论文.docxVIP

万方数据 万方数据 摘 要 近年来电子商务在我国宏观经济下行的大环境下逆势而上，依旧保持着 稳定的增长速度，同时成为了时下最热门的行业之一。李克强总理在 2015 年两会的《政府工作报告》中提到要“积极发展电子商务”，国家相关部门 正在针对网络购物制定相关的产业发展指导意见。商务部曾提出目标，到“十 二五末”我国电子商务的市场规模将有望占到 GDP 的总额 5%。电子商务的 发展对传统“快消品”行业产生巨大影响，为了迎接“新电商时代”的到来， 充分利用电子商务运营成本低廉和超越时空限制等运营模式的优势，“快消 品”相关的电子商务平台的建设也随之成为了新的行业课题。 从软件系统平台的设计与实现角度，文章综合分析了电子商务领域中 O2O（Online To Offline）模式对传统“快消品”行业的影响，并从 O2O 电 子商务模式的发展趋势、商机和商业模式等多角度进行分析，结合实际的 O2O 电商平台系统开发项目，提出整体的平台技术解决方案。 论文首先对 O2O 模式“快消品”电商平台构建的研究背景、发展现状 和相关技术要点进行了综合概述，并利用了软件工程的规划思想对系统平台 进行了整体的规划、设计、实现。论文同时从系统建设需求出发，基于 O2O 电子商务模式基础理论，分析并提出了“快消品”企业在区域门店构建、采 购配送、订单处理和线上线下结合等方面的系统解决方案。在系统实现上， 阐述了利用 Spring MVC 开发框架，对会员管理、购物车、订单处理等关键 技术环节的实现方式。通过文章的研究成果，目标为基于 O2O 模式的电子 商务平台的建设，提供相对合理的整体解决方案。 关键词： O2O，电子商务，管理信息系统，快消品 ABSTRACT Over recent years, E-commerce has been booming against the tendency of China’s macro-economics downturn and still maintains its growth rate steadily, nowadays it also becomes one of the most hottest industries. Premier Li Keqiang referred to “ Efforts should be made to develop E-commerce, in Government Work Report during the Two Sessions, and also relevant government departments are working on the instructions to industry development related to online shopping. Commerce Department had once set the goal that hopefully the market share of E-commerce would be 5% of total GDP by the end of 2015. Development of E-commcerce has a significant impact on traditional FMCG industry. To welcome this new age, by taking advantage of E-commerce operation mode such as low operation cost and being unlimited to the space and time, how to establish E-commerce platform for FMCG becomes a new industrial subject. From the point view of the design and implement for software system platform, the article gives a comprehensive analysis not only on the influence to traditional FMCG industry by O2O mode but also on numerious aspects such as E-commerce development trend, opportunities, business mode and so on, combining with practical projects for O2O E-commerce system dev