双渠道环境下地标产品购买渠道选择行为分析.pdfVIP

Abstract The coexistence of online and offline channels in consumers purchase channels has become an intriguing phenomenon in nowadays. China as the development of information technology and the growing popularity of the Internet offered a solid foundation for this improvement. Existing research has identified the key factors in selecting the offline channel, but what roles do these factors play in the co-exist situation of offline and online channels have not b