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商
业
策
划
书
通威国际中心——会议中心项目
总裁办公室：总裁特别行政助理-陈迪
目 录
摘要······················································3
1.1项目概况························································3
1.2注册资金·······················································3
1.3商业模式·······················································3
市场分析················································4
2.1市场调研·······················································4
2.2市场定位·······················································21
2.3市场预测·······················································22
2.4竞争分析·······················································26
2.5项目SWOT分析················································27
营销策略···············································28
3.1产品/服务特征··················································28
3.2产品定价·······················································30
3.3销售渠道·······················································32
3.4宣传推广·······················································33
组织架构···············································34
4.1架构及成员配比·················································34
4.2岗位职责·······················································34
财务分析···············································37
5.1固定资产·······················································37
5.2启动资金需求···················································37
5.3启动资金来源···················································38
经营预测···············································39
6.1销售预测·······················································39
6.2成本预测·······················································39
6.3利润预测·······················································40
6.4资金预测·······················································40
风险与对策············································41
项目愿景···············································42
摘要
1.1项目概况
项目名称：通威国际中心——国际会议中心
项目类型：拓展经营项目
项目地址：成都市高新区天府大道中段588号通威国际中心
经营范围：场地租赁及会议服务
定位概况：高端写字楼配套精品项目
管理机构：通宇物业管理有限公司
1.2注册资金
作为物业公司拓展经营项目运营，合理规避相关注册手续，减少管理，开办成本，注册附
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