SchweidelMoeBoudreaux_ListeningPaper外文电子书籍.pdfVIP

Listening in on Online Conversations: Measuring Brand Sentiment with Social Media David A. Schweidel Assistant Professor of Marketing Wisconsin School of Business University of Wisconsin – Madison 975 University Avenue Madison, WI 53706 (608) 265-2736 dschweidel@ Wendy W. Moe Associate Professor of Marketing Robert H. Smith School of Business University