【经济论文】玫琳凯企业文化与企业发展研究.doc

精品文档 PAGE 可编辑 玫琳凯企业文化与企业发展研究 作者姓名：xx 专业：x 班级：xx 指导老师：xx 摘 要 本文首先对我国化妆品行业的竞争状况进行了详细的分析，以及全球化妆品市场的发展概况与现状分析，了解我国化妆品行业及市场的现状、问题以及发展规模。其次阐述了企业文化的含义、形成的背景、主要内容以及企业文化的重要性。然后以玫琳凯化妆品公司为例对化妆品市场进行分析：首先用数据分析玫琳凯化妆品公司和其他化妆品企业在发展规模上的区别，然后对玫琳凯公司的企业文化进行分析，再次对玫琳凯化妆品公司和其主要竞争对手进行了SWOT分析和对比。最后根据自己所搜集的资料提出了一些建议和看法。 关键词：玫琳凯 企业文化 企业发展 The study of Mary Kay Corporation and development Abstract This article first has carried on the detailed analysis to our country cosmetics professions competition condition, as well as the global cosmetics markets development survey and the present situation analysis to make us understand our country cosmetics profession and the market present situation, the question as well as the development scale. Next the author elaborated enterprise cultures meanings, forms background, primary coverage as well as enterprise culture importance. Then triumphant cosmetics company carries on the analysis take Mar Kay as the example to the cosmetics market: First the author uses data analysis Mary Kay triumphant cosmetics company and other cosmetics enterprise in the development scale difference, then triumphant companys enterprise culture carries on the analysis to Mar Kay, once more triumphant cosmetics company and its major competitor has carried on the SWOT analysis and the contrast to Mar Kay. Finally the author acted according to the material which one collected to put forward some proposals and the view. Keywords: Mary Kay enterprise culture corporate development 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc263264376 第1章 前言 PAGEREF _Toc263264376 \h 1 HYPERLINK \l _Toc263264377 1.1 论文选题背景和意义 PAGEREF _Toc263264377 \h 1 HYPERLINK \l _Toc263264378 1.2 国内外研究现状 PAGEREF _Toc263264378 \h 1 HYPERLINK \l _Toc263264379 1.3论文研究的内容 PAGEREF _Toc263264379 \h 2 HYPERLINK \l _Toc263264380 第2章 国内外化妆品行业的现状 3 HYPERLINK \l _Toc263264381 2.1 国际化妆品市场 3 HYPERLINK \l _Toc263264382 2.1.1 拉丁美洲市场 PAGEREF _Toc263264382 \h 3 HYPERLINK \l _Toc263264383 2.