绿色供应链案例HermanMiller.pptVIP

CONTENTS Background Why How barrier summary Result Success factors Why adopt Cradle-to-Cradle Design forecast Global resource constraints were leading to tightening of legislation regarding use of materials and energy, and waste disposal. DfE is going to help them stay ahead of the curve, hopefully setting the industry standard. culture Herman Miller served a moral purpose and care about the environment. It has adopted the triple bottom line philosophy of financial, environmental, and social responsibility performance. It was considered to be an environmental leader in the industry, with competitors following. What have done ----environmental initiatives formed EQAT to set the company’s environmental direction and priorities, and measure the results. 1989 adopted the zero landfill goal; drafted a series of guidelines called Design for Environment (DfE) in an effort to formalize the environmental aspects of its design process. 1991 a DfE steering committee was formed to set the companys environmental policy. 1999 Herman Miller adopt the cradle-to-cradle (C2C) design protocol for environmental sustainability on the new mid-level office chair. 2001 Definition of The Cradle-to-Cradle Design C2C: Defined by MBDC consulting firm working with BASF, Ciba Geigy, and Nike. An approach mirrors natures regenerative cycles so that at the end of its useful life, a product and its component materials are used to make equally valuable products. C2C demanded that companies redesign industrial processes so that they don’t generate pollution and waste in the first place. Cradle-to-Cradle Underlying Principles Eco-Effectiveness vs. Eco-Efficiency. Eco-efficiency aimed to incrementally improve the modus operandi of the existing industrial system so that it would generate less toxic pollution and decrease the rate at which it depleted natural resources. On the other hand, eco-effectiveness required creating a new ind