华与华电视广告中非语言符号的艺术表现研究-艺术学专业论文.docxVIP

AbstractWith Abstract With the development and application of modem television technology,the content of the performance of the non language symbol in television advertising art is greatly enriched．On the one hand，non language symbol gradually beyond the symbolic language of abstract concept description,the advertising content into a resort in the audience visual and auditory sensory visual image；on the other hand， sign language also gradually cannot meet the requirements of our emotional disclosure and demand，rather than symbolic language in the visible and audible ’appearance”placed audience more emotional，and also to its unique way affect the audience． Based on these phenomena,this paper selects in television advertising art performance on non language symbol to display rich trend Shanghai HH Marketing Consulting Co．，Ltd．the creation,producer of the TV advertising works as the research sample，to the TV advertising works in non language symbol of the artistic expression of．Based on the essence of advertising，in the discussion on television advertising in the non language symbol concept is defined based on，HHI V advertising works in non language symbol of art expression,function aspect to carry the exploration and interpretation．In this paper,first，the connotation and extension of non language symbols are accurately defined，and on this basis， combined with the television art to further define the non language symbols．Secondly, the selection of HH Television advertising art works in non language symbols of elements of expression analysis，and concluded that HH TV advertising works in non language symbol of the specific performance and characteristics．Finally,the role of non linguistic signs in the Chinese television advertising on the performance of the art of television advertising． The main body of this thesis is to study of non language symbol is based，to HH TV advertising case started as a clue，combined with specific cases of HH TV advertising interpretation of T