基于游客需求的浙江桐庐县乡村旅游产品提升研究-旅游管理专业论文.docxVIP

优秀毕业论文 精品参考文献资料 基于上述研究，本文提出在乡村旅游产品的项目开发、设施优化、经营管理、市场 基于上述研究，本文提出在乡村旅游产品的项目开发、设施优化、经营管理、市场 营销、业态创新等5个方面对桐庐县乡村旅游产品进行提升。在提升方向上，提出4点 建议：(1)完善乡村旅游产品体系，健全产业链；(2)优化旅游产品结构，精品化、与 特色化发展；(3)保护乡村旅游资源，坚持绿色低碳；(4)适应新型市场需求，引入智 慧乡村旅游。 关键词：乡村旅游乡村旅游产品旅游产品提升桐庐县 万方数据 TOUR TOUR l ST DEMAND GU l DED l MPROVEMENT OF ZHEJ I ANG TONGLU RURAL TOUR I SM PRODUCT ABST RACT The first policy documents of 20 1 6，which refers to developing leisure agriculture and rural tourism，makes it a prosperous，wealthy farmers and rural pillar industry．The document emphasize the reform，innovation and the development of rural tourism，rural tourism， promoting comprehensive rural development strategy to address rural tools． Based on the new situation，the domestic economies in transformation and upgradation， and rural tourism supply side reforms at a critical node，the strategy to promote rural tourism product is the key to the development of rural tourism．Based on study of tourist demand analysis on the rural tourism products combining theory，sampling and analysis of tourist demand，using quantitative and qualitative methods，the products of rural tourism，rural tourism product development in Tonglu，we analyzed the present situation and further study the route ofupgrading the rural tourism product in Tonglu． (1)Through market surveys，the rural tourism in Tonglu can be summarized as three major characteristics：individual，self-supported，experiential，which are different from the four characteristics the common market”individual，self-supported，teenage，network”． (2)The rural tourism product in Tonglu County exhibits plain，lack of vitality， experience and participation．Therefore it has not yet formed a comprehensive system which is composed oftransportation，travel，accommodation，food，shopping and entertainment． (3)”Targeting for neighbourhood，short term traveling”is the elementary demand characteristics of rural tourism in Tonglu County．The major Tourists are the residents from Hangzhou and Tonglu town，followed by reside