第八章StrategyFormulationandImplementation战略制定与实施国际企业与跨文化管理课件.ppt

The World Population and Income Pyramid世界人口和收入金字塔 (2) Entrepreneurship Strategy and New Ventures创新战略和新企业 Increasingly small and medium size enterprises, often in the form of new ventures, are becoming involved in international management.通常以新企业出现的中小型公司，也越来越多的介入到国际管理中 The earlier in its existence an innovative firm internationalizes, the faster it is likely to grow both overall and in foreign markets.越早进行国际化的企业，其国外市场的增长就越快 Venture performance (growth and ROE) is improved by technological learning gained from international environments.研究发现，在国际市场获得的技术学习可以提高绩效（增长率和技术回报率） International Entrepreneurship国际创业 Defined as “a combination of innovative proactive, and risk-seeking behavior that crosses national borders and is intended to create value in organizations”以为组织创造价值为目的的、跨越国界的、主动性的、前摄性的风险寻求行为的总和。 International New Ventures and “Born Global” Firms国际新创企业和天生全球化企业 “Born global”: firms that engage in significant international activity a short time after being established.天生全球化企业在创立后很快就介入到国际活动之中 Most important business strategies employed by born global firms are global technological competence, unique products development, quality focus, and leveraging of foreign distributor competencies.天生全球化企业所采用的最重要的运营战略有：全球技术竞争力、独特的开发技术、质量导向、利用国外分销商的能力。 Truly born global firms tend to survive longer than other seemingly global companies.真正的天生全球化企业倾向于比那些貌似实非的全球公司存活时间更长。 Review and Discuss * 8-* Strategy Formulationand Implementation战略制定与实施 chapter eight McGraw-Hill/Irwin Copyright ? 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved. (8) Strategy Formulationand Implementation战略制定与实施 Chapter Objectives: 本章目标： DISCUSS meaning, needs, benefits, approaches of strategic planning process for MNCs 讨论对于当代跨国公司而言，战略计划的意义，必要性，益处及方法 UNDERSTAND tension between pressures for global integration and national responsiveness; 4 basic international strategy options