新航标职业英语·综合英语预备级·学生用书Unit-3.docx

Unit 3 Organization and Culture of a Company Background 1.Corporate culture Humans are social beings. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no one’s looking. Not because they’ll be punished or rewarded but because it’s the culturally accepted thing to do. Bottom-line advantages of a strong corporate culture include: Motivation. Low employee turnover/ reduced payroll cost. Attendance. Productivity. Creative/ independent problem solving. Ethics. Personal accountability. Enterprise value. 2. Different departments in a company HR Department人力资源部 RD Department 研发部 PR Department 公关部 Marketing Department 市场部 Finance Department 财务部 Quality Control Department 质管部 Sales Department 销售部 Customer Service Department 客服部 Logistics Department 后勤部 Purchasing Department 采购部 Production Department 生产部 Legal Affair Department 法务部 IT Department 信息技术部 Network Operational Department 网络运营部 Administration Department 行政部 Suggested teaching plan Items Objectives Suggested Time Getting Ready To learn the different departments in a company and their basic functions. 10 min. Text A To get a general idea about Google’s organization culture To master the important expressions and structures in the text and be able to apply them in practice 80 min. Language Focus To have a good command of the core vocabulary and structures in Text A To learn to use possessives 45 min. Text B To have an overview of what motivates you at work and get some inspiration 45 min. Vocational Focus To learn some basic information about company organization and the features of each department To learn how to introduce a department to others 90 min. Skill Focus —Listening and Speaking To learn the differences between some similar sounds in English To learn to express company rules To practice speaking skills 45 min. Skill Focus —Practical Writing To learn how to describe people, using possessives 40 min. Practical Learning To get familiar with different jobs in d