基于产业链理论的芒果TV发展策略研究-新闻与传播学专业论文.docxVIP

increasingly increasingly prominent．Therefore，to integrate key links in the supply chain and make own supply chain more strong and full of vitality, Mango TV needs to enrich content，increase technical accumulation， improve terminal experience，and pay attention to the user requirements． Specificall5 Mango TV needs to focus on the exploitation of IP content to dig for the deep value of products，manage advertising resources rationally in order to enhance marketing value，construct and promot brand image to create brand value，and deliberately touch the capital markets to increase market value．So