基于第三方服务平台的e-供应链运作模式及其协调策略研究企业管理专业论文.docxVIP

重庆大 重庆大学硕士学位论文 英文摘要 PAGE PAGE IV traditional marketplaces are inferred. What’s more, the conditions of return contract which improves respective performances of partners as well as the total supply chain are concluded. Finally, research on the healthily developing strategies for e-supply chain served by third-party platform. Based on the description of the current status of e-supply chain implementation, the primary factors that influence the development of e-supply chain are analyzed. Then, some corresponding countermeasures are put forward, such as constructing the relationship of supply chain strategy partners, developing the on-line transaction functions and mechanisms, value-added services served by third-party platform, extending the specialized services, designing rational stimulative contracts to improve supply chain performance and so forth. Keywords: e-Supply Chain, Third-party Service Platform, Operation Mode, Return Contract, Coordination Strategies. 重庆大学 重庆大学硕士学位论文 目 录 目 录 中文摘要I 英文摘要 II HYPERLINK \l _bookmark0 1 绪论 1 HYPERLINK \l _bookmark1 1.1 选题背景及意义 1 HYPERLINK \l _bookmark2 1.2 国内外研究现状 2 HYPERLINK \l _bookmark3 1.2.1 e-供应链管理的研究现状 2 HYPERLINK \l _bookmark4 1.2.2 B2B 电子商务环境下的供应链协调研究现状 3 HYPERLINK \l _bookmark5 1.2.3 ASP 的应用现状 6 HYPERLINK \l _bookmark6 1.3 本文的研究方法与研究内容 7 HYPERLINK \l _bookmark7 1.3.1 本文的研究方法 7 HYPERLINK \l _bookmark8 1.3.2 本文的主要研究内容 7 HYPERLINK \l _bookmark9 2 相关理论及方法概述 9 HYPERLINK \l _bookmark10 2.1 B2B 电子市场的相关理论 9 HYPERLINK \l _bookmark11 2.1.1 B2B 电子市场的概念分析 9 HYPERLINK \l _bookmark12 2.1.2 B2B 电子市场与传统市场的比较 10 HYPERLINK \l _bookmark13 2.1.3 B2B 电子市场对传统供应链产生的影响 11 HYPERLINK \l _bookmark14 2.2 相关供应链合同理论综述 12 HYPERLINK \l _bookmark15 2.2.1 供应链合同基础理论 12 HYPERLINK \l _bookmark16 2.2.2 相关的易逝品供应链合同综述 13 HYPERLINK \l _bookmark17 3 基于第三方服务平台的 e-供应链运作模式研究 16 HYPERLINK \l _bookmark18 3.1 基于第三方服务平台的 e-供应链体系结构 16 HYPERLINK \l _bookmark19 3.1.1 e-供应链的概念和核心特点 16 HYPERLINK \l _bookmark20 3.1.2 e-供应链的一种体系结构 16