联合运输利益分配策略.PDF

第5 卷　第3 期 交 通 运 输 工 程 学 报 Vol.5　No.3 2005 年9 月 Journal of T raffic and Transportation Engineering Sept. 2005 :1 71-1 37(2005)0-3 012-2 05 贺竹磬, 孙林岩, 宫俊涛 ( , 　710049) 　:为了组建稳定、协调的 合运输 盟, 从博弈的角度出发, 以动态 盟理论为基础, 建立了 合运输利益分配模型, 并根据主导企业对盟友的依赖程度不同设计出不同的模型求解方法, 得出 不同的利益分配策略。普通盟友通过市场加价, 甚至市场直接购买的方式进行利益分配, 而战略盟 友则根据盟员的贡献及风险分担程度确定利益分配系数。实例分析表明通过这种分配策略, 主导 企业的运输经营收入在四年内增加了118.4 万元, 货运准确率提高了 15%。 :综合运输; 合运输;利益分配;动态 盟;贝叶斯均衡 :U 11 　　　:A Profit distribution tactics of intermodal transportation He Zhu-qing, Sun Lin-yan, Gong Jun-tao (School of Management, Xi an Jiaotong University, Xi an 710049, China) Abstract:In order to form a steady and harmonious intermodal transportation alliance, a profit distribution model based on game theory w as set up, several profit distribution tactics w ere brought forw ard to suit different dependence degrees betw een leading member and alliance members. To general ally, the coefficient of profit distribution was obtained based on market price, but to strategic ally, the coefficient of profit distribution w as proportion to the contribution and risk undertaken degree of ally. The applied results of the distribution tactics show that the transportation profit of leading member is increased by 1.184 million yuan in four years, the veracity of freight transportation is increased by 15%. 1 tab, 4 figs, 10 refs. Key words:comprehensive transportation;intermodal transportation;profit distribution; dynamic alliance;Bayesian equilibrium Author resume:He Zhu-qing (197-), male, doctoral student, 8-29-82 74838, hezhuqing @ sina. com . , , 0 　　 。