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- 约4.97千字
- 约 26页
- 2019-02-28 发布于浙江
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This slide shows Tesla’s product strategy graphically; transitioning form low volume, high price to large market and low price. Roadster is in 31 countries around the world and has provided nearly 30 million miles of pure electric miles. When combined with the ~11,000 delivered Model S, the Tesla customer fleet has travelled over 60 million miles. I’m sure you’ve seen some of this but we’re blown over by the critical acclaim. Model S was named car of the year by Motor Trend, Automobile and Yahoo and was Consumer Report’s best tested car, gasoline or electric, ever! What makes accomplishing these steps even more amazing is the time and resources they were accomplished with. Tesla is able to do more, with less because of tight integration. We can stay truer to the original design intent, while producing a car that appeals to customer’s needs. I want to start with a quote from our CEO, Elon Musk, which clearly articulates Tesla’s purpose. Welcome! What is Tesla? American company that designs, manufactures, and sells?electric cars Headquarters of Tesla Motors In Palo Alto,California Tesla Motors June 2013 -Elon Musk | CEO and Chief Architect Tesla Strategy 1. Develop a high-end, high performance sports car to prove that electric vehicles are both stylish and efficient. Use the sports car to develop core intellectual property and patents. 2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi 3. Produce hundreds of thousands of low cost premium electric vehicles for mass adoption Car models Tesla Roadster -Tesla Motors first production vehicle Time magazines “Best Inventions 2006—Transportation Invention” -Price 84,000€ /wiki/Tesla_Motors#mediaviewer/File:Roadster_2.5_windmills_trimmed.jpg Model S http://econet.ru/articles/13159-transamerikanskoe-puteshestvie-na-elektromobile-tesla-model-s Model S Interior /extreme/179556-teslas-model-s-can-be-located-unlocked-and-burglarized-with-a-simple-hack Car models Model X -Falcon wings
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