汽车造型创意设计的意象线索研究-包装工程.PDFVIP

第 37 卷 第 16 期 包 装 工 程 2016 年 8 月 PACKAGING ENGINEERING 73 工业设计 汽车造型创意设计的意象线索研究 胡婷婷，赵江洪，赵丹华 （湖南大学，长沙 410082 ） 摘要： 目的 探究汽车造型创意设计的意象线索 。方法 以语义推演概念思路、图像呈现激发视觉联想 为线索选取汽车造型新手与专家设计师为对象，通过调研获取两者偏好的图像类型。结果 发现存在有 明显偏好性的 6 种图像类型，亲疏关系较近的图像类型容易引导设计师陷入固定思维，反之关系较远 的图像类型则更能激发设计的原创性。对图像类型采取抽象性或局部性的呈现形式能改善因亲疏关系 较近而造成的固定思维、激发创意设计。 结论 意象线索是汽车造型设计的一种主要的创新思维方式， 对造型创意设计具有重要的引导与激发作用。 关键词：汽车造型；创意辅助；语义线索；图像线索 中图分类号：TB472 文献标识码：A 文章编号：1001-3563(2016)16-0073-04 The Imagery Cue in the Creative Process of Automobile Design HU Ting-ting, ZHAO Jiang-hong, ZHAO Dan-hua (Hunan University, Changsha 410082, China) ABSTRACT: It aims to study the imagery cue in the creative process of automobile design. The research is carried out with two cues, one is the concept ideas’ inference motivated by semantic cue, and another one is visual association stimulated by image cue. Two surveys on the novices and experts’ image preference are taken; six image types are turned out to be a clear preference, however the distance of image type between the purpose design domains is a key factor relating to the design fixating, the closer the more possible to guide designers into fixed ideas; conversely, the further, more originality may be stimulated. The study found through abstract or partial presentation of the preference image types, the design fixation can be effectively reduced, and improved more creative designs. On this basis, an imagery cues’ framework was proposed and successfully applied in design project. The imagery cue is an effective way to improve the creative process of automobile design. KEY WORDS: automobile design; creative process; semantic cue;