第1章 数据挖音掘概述.pptVIP

Journals * Applied Intelligence Computer World CIO Journal Harvard Business Review IEEE Transactions on SMC International Journal of Computer Applications in Technology International Journal of Information Management IT Solution Journal Journals * Journal of Information Technology Journal of Data Analysis Journal of Data Science Journal of the American Statistical Association Journal of the Royal Statistical Society Series B Journal of Business and Economics Statistics 表1.4.1 数据挖掘功能及常用的工具举例 功 能 采掘工具举例 应用举例 Classification Neural networks, logistic regression, tree-based models, decision tree, memory-based reasoning Mailing decisions，target marketing，credit decisions Clustering Neural networks, multivariate statistics， Segmentation Estimation and Prediction Linear and nonlinear regression, neural networks, hazard models, collaborative filtering Customer scorning，sales forecasting, customer service, various marketing decision models, Association Market basket analysis, set theory, link analysis Promotion design，shelf space allocation， Description Traditional statistics，market basket analysis，tree-basedmodels Exploratory data analysis * §1.5 数据挖掘的应用国际上数据挖掘应用的行业包括 * 金融业 电信业 网络相关行业 零售商 制造业 医疗保健 制药业 数据挖掘行业应用分类 * 综合General 银行业 保险与保健行业 电信行业 零售／行销行业 Manufacturing and Utilities(制造业和公用事业) 综合General * 客户分类(Customer Segmentation) Retention／Acquisition Database marketing Lifetime value of a customer Cross selling 银行业 * Banking Credit scoring Credit Card Fraud Detection Portfolio Analysis Cash Planning 保险与保健行业 * Insurance Health Care Claim Analysis Fraudulent Behavior 电信行业 * Telecommunications Call Behaviour Analysis Churn Management Fraud Detection 零售／行销行业 * Retail/Marketing Market Basket Analysis Category Management Credit Scoring Manufacturing and Utilities(制造业和公用事业) * Process Management Demand Patterns Capacity Planning Inventory Planning 表1.5.1 数据挖掘应用领域分类表 Applic