第十一章抽样：设计与步骤.pptxVIP

赵冬阳 讲师经济与管理学院市场营销博士生e-mail: dyzhao06@yahoo.cn;Chapter Objectives学习目标;Chapter Objectives学习目标;Chapter Outline学习内容;样本还是普查;The Sampling Design Process;抽样设计过程;定义目标总体;Define The Target Population定义目标总体;Sample Sizes Used in Marketing Research Studies;表11-2 营销研究使用的样本量;Classification Of Sampling Techniques;抽样技术分类;Convenience Sampling;便利抽样;A Graphical Illustration of Convenience Sampling方便抽样的图形化表示法;Judgmental Sampling;判断抽样;Graphical Illustration of Judgmental Sampling判断抽样的图示说明;Quota Sampling配额抽样;配额抽样;A Graphical Illustration of Quota Sampling配额抽样的图示说明;Snowball Sampling滚雪球抽样;A Graphic